Earl N. Phillips School of Business

HIGH POINT UNIVERSITY

Course Syllabus

 


E-Business

MIS 550

 

CATALOG DESCRIPTION:

The student will acquire an understanding of e-business principles and practices in the areas of marketing, operation, supply chain management, customer relationship management, e-law, security, and privacy.

 

PREREQUISITE (S):  Graduate standing

 

COURSE TEXT:  Electronic Commerce—A Managerial Perspective 2006, Turban et al.

 

COURSE OBJECTIVES:

 

Students will gain competency in this innovative field, and in the techniques used by professionals for a diverse aspects of eCommerce venture.    At the end of the module, students will be able:

 

¨      To successfully integrate the language of this subject into our vocabulary.

¨      To recognize the concerns relating to eCommerce and to develop informed responses and strategies with respect to these issues.

¨      To have an understanding of the technology requirements for a new eBusiness or for an existing business looking to enter eCommerce.

¨      To recognize the limits and constraints, as well as the potential, of current technology as it relates to eCommerce.

¨      To be able to analyze existing eBusinesses or eCommerce projects and recognize their strengths and weaknesses.

¨      To be familiar with the eCommerce history and critical of the predictions of the visions for the future.

¨      To be able to develop a successful business proposal for new and expanding eCommerce projects.

¨      To be familiar with recent changes in legislation surrounding eCommerce.

¨      To be able to develop recommendations for improvement of existing eCommerce products or systems.

¨      To successfully view eCommerce from the eyes of the customer while meeting the needs of the business.

¨      To develop an ethical approach for creating, maintaining and utilizing new and existing eCommerce projects.

 

The topics of this subject will include but are not limited to:

 

¨      Business concept and brand building

¨      eCommerce vs. eBusiness

¨      eCommerce business requirements

¨      eCommerce technology design and implementation

¨      Best practices for building an eBusiness with eCommerce

¨      Analysis of a new or existing eBusiness

¨      Social, legal, and ethics considerations

 

Required Experience:

·        Library research project requiring review of E-Business literature, minimum of nine articles, to improve written communication skills, oral communication skills and to orient the student to IS resources

 

Text Box: HONOR CODE: The High Point University Honor code expects all students to act in a manner so as not to infringe upon the rights and responsibilities of others. It is crucial to the development of a college student that one has the right to learn and prosper in a society free from fraudulence and dishonest. It is the responsibility of each student to help maintain such a society. The High Point University Hone Code affirms that: • Every student is honor bound to refrain from conduct which is unbecoming of a University student and that brings discredit to the student and/or High Point University. • Every student is honor bound to refrain from cheating. • Every student is honor bound to refrain from collusion. • Every student is honor bound to refrain from plagiarism. • Every student has the right to report an Honor Code violation. Full details of the High Point University Honor Code are found in the Student Handbook.

 

MIS 550 – E-Business

Instructor:

            Dr. Mike Collins                       Office Hours: To be announced

Office: Cooke #246                  Office Phone: 841-4522

email: mcollins@highpoint.edu  

webpage: www.highpoint.edu/~mcollins

 

 

GENERAL COURSE INFORMATION AND COURSE POLICIES:

 

COURSE STRUCTURE:

This course is a combination of lectures, class discussion, case studies, and outside reading assignments.  Maximum use will be made of the text and contemporary material.  Completion of problem/case assignments is critical to the understanding of the course material.

 

Text Box: Letter Grade Equivalents: 90-100 A 80-89 B 70-79 C 60-69 D Below 60 F GRADING POLICY:

Tests (5)

Test #1  – 15%

Test #2 – 15%

Test #3 – 15%

Test #4 – 15%

Test #5 – 15%

Research Project – 15%

Presentations –2 ˝ %

Cases, Quizzes, Questions Class Participation – 7 ˝ %

 

 

 

 

 

ATTENDANCE & CLASS POLICY:

 

·        Students are expected to attend all classes

·        If you do not attend class, the burden is on you to be aware of all assignments and tests.

·        You are expected to be in the classroom promptly at or prior to the start of class.  Late arrivals are disruptive to the students and the professor.  Please let me know if you know in advance that you are running late. 

·        Please turn off ALL cellular phones or other devices.  If you have a need for these devices during class time, please speak with the professor prior to class.  DO NOT engage in any conversation in the classroom on a cellular phone unless it is an ABSOLUTE emergency!

MIS 200 – Management of Information Systems

Individual Research Project

 

 

Select and summarize six (9) MIS 550-related articles from some area or aspect specifie to E-Commerce.

 

General Comments

§         You must choose a substantive article.

§          The length of each article chosen should be a minimum of 2-3 pages.

§         Avoid articles that discuss the release of new software/hardware.

§         Choose articles that discuss the concept as it applies to an organization’s strategic direction, competitive advantage, innovations or unique business practice.

§         You must utilize at least 3 different publications.

§         Your summaries will be turned in on 3 separate dates during the semester.

o       1st Set – 3 articles and summaries

o       2nd Set – 3 articles and summaries

o       3rd Set – 3 articles and summaries

§         Suggested sources:

o       http://www.infoworld.com

o       http://www.informationweek.com

o       http://www.cio.com

o       http://www.dmreview.com

o       And many more—be original

 

Written Assignment

§         You are responsible for preparing a one-page summary for each article, one inch margins, double-spaced, 12 point font.  These summaries are to be prepared using a word processing package.

 

§         Your summary should follow the outline below:

o       Title of article, journal title, and date of publication, author(s)

o       Summary of article’s main points as related to your E-Business course knowledge

o       Your opinion of the article’s main points, based on your MIS 550 course knowledge

 

§         Your articles and summaries must be bound in some manner.  Articles and summaries that are not bound will not be accepted

§         You must have a table of contents with tabs separating each article/summary.

§         Include a copy of the article as well as the summary.

§         Place the summary before the article 

§         A professional appearance is important to receive full credit for this project

 

Oral presentation

§         Oral presentations will be presented on two approved articles.

§         PowerPoint presentations or some visual aid is strongly recommended.  If you are not familiar with PPT, please see your instructor

§         Your PPT should be a minimum of three (4) slides

1.      Title slide

2.      At least one content or detail page

3.      Summary

4.      Conclusion   

§         This is to be a professional presentation, dress appropriate.

§         Please refer to the Oral Presentation Assessment for specifics.

 

Students Needing Academic Accomadations:

Students with documented disabilities who may need academic accommodations should discuss these with the Director of Academic Services, Smith Library, Lower Level. Any student eligible and needing academic adjustments because of a documented disability should meet with me to arrange these accommodations during the first week of class.

 

TENTATIVE COURSE SCHEDULE:

(Subject to change)

 

Wk

Topic

Assignment

1

Introduction, Syllabus, etc

Ch 1 Overview of Electronic Commerce

Read and be prepared to discuss and answer questions on associated chatper for all weeks.  Not questions/quizzes and or assignments may be assigned in any week.

2

Ch. 2. E-Marketplaces: Structures, Mechanisms, Economics, and Impact

 

3

Ch. 3 Retailing in Electronic Commerce: Products and Services

 

4

Test #1

 

5

Ch. 4 Consumer Behavior, Market Research, and Advertisement

 

 

 

 

 

 

 

6

Ch. 5 B2B – Commerce: Selling and Buying in Private E-Markets

 

6

Ch. 6 Public B2B Exchanges and Support Services

 

 

 

 

 

 

7

Ch. 7 E-Supply Chains, Collaborative Commerce, Intrabusiness EC, and Corporate Portals

 

 

 

 

 

 

 

 

8

Test #2

 

9

Ch. 8 Innovative EC Systems: From E-Government and E-Learning to C2C

 

9

Ch. 9 Mobile Commerce and Pervasive Computing

 

 

10

Ch. 10 E-Auctions

 

10

Ch. 11 E-Commerce Security

 

11

Test #3

 

12

Ch. 12 Electronic Payment Systems

 

12

Ch. 13 Order Fulfillment, eCRM, and Other Support Services

 

13

Ch. 14 E-Commerce Strategy and Global EC

 

14

Test #4

 

15

Ch. 15 Economics and Justification of Electronic Commerce

 

15

Ch. 16 Launching a Successful Online Business and EC Project

 

16

Ch. 17 Legal, Ethical, and Societal Impacts of EC

 

16

Test #5—Time and day of final exam